Wholesale Spotlight: Why Fireworks Retailers Love Partnering with Wild Bill’s

T. Pelfrey
4 days ago
3 min read

As fireworks businesses across the country gear up for a new season, there’s one name more retailers are turning to for consistent product availability, expert service, and retail-ready success: Wild Bill’s, formerly known as Jerry Pelfrey Fireworks.

Whether you run a seasonal tent, a family-owned storefront, or a booming online fireworks brand, your wholesale supplier plays a crucial role in your business’s performance. At Wild Bill’s, we’ve spent over 30 years fine-tuning what a strong supplier-retailer partnership should look like, and we’re proud to bring that experience to a national audience.

Here’s why so many retailers, from small-town America to large city markets, trust Wild Bill’s as their go-to wholesale fireworks partner.

A Trusted Brand, Reimagined for National Wholesale

Our new name, Wild Bill’s, represents more than just a fresh logo. It’s a signal of our commitment to expansion and innovation in wholesale fireworks supply.

We’ve transitioned from a regional retailer with a loyal local following to a full-service, nationwide wholesale supplier.

But while our name has evolved, our core values remain the same:

Reliable inventory
Hands-on support
Honest relationships
A deep passion for fireworks

By rebranding and expanding our reach, we’re able to offer better shipping logistics, pricing options, and product diversity to new and returning partners all across the U.S.

Retailer-First Wholesale Experience

We know that fireworks retail isn’t one-size-fits-all. That’s why Wild Bill’s offers a flexible, responsive wholesale experience tailored to your business needs, whether you’re planning your first pop-up stand or running a multi-location enterprise.

Here’s what you can expect when you partner with us:

No cookie-cutter requirements – Order what makes sense for your setup and local demand. We work with both high-volume stores and seasonal sellers.
Dedicated wholesale reps – Our experienced team helps you choose the right mix of products, navigate seasonal timing, and plan for crowd-favorite displays.
Fast, dependable shipping – We pride ourselves on getting your fireworks to you on time, every time—especially during busy seasons like July 4th and New Year’s Eve.
Reorder support – Running low during the season? We’ll do our best to help you restock with speed and accuracy.

Retailers appreciate that we’re as committed to their bottom line as they are.

Curated Inventory That Delivers Every Time

One of the biggest challenges in fireworks retail is choosing products that actually sell. With Wild Bill’s, you’re not guessing. We’ve done the testing for you.

Our inventory includes:

Top-performing reloadable shell kits
Family-friendly fountains and assortments
High-margin novelty items
Eye-catching finale cakes
Gender reveal and specialty fireworks
Sparklers and safety-approved kids’ items

We focus on quality, variety, and sell-through rates, so you’re never left with duds that sit on shelves. Many of our assortments and bundles are built specifically with retail performance in mind.

We’re Retailers Too (So We Get It)

What sets Wild Bill’s apart from big-box wholesalers is our lived experience. We wholesale fireworks, we retail them ourselves year after year.

We know what it’s like to:

Answer the same product question 100 times a day
Restock inventory in the rain or heat
Keep customers safe while offering memorable experiences
Juggle display logistics, staffing, and marketing, all at once

That’s why we’ve built our wholesale model to be as helpful and realistic as possible. We know your challenges, and we’re here to make your season smoother, more profitable, and more fun.

Planning Ahead? We’ve Got You Covered

The best time to prepare for fireworks season is before the rush hits. Our wholesale team is ready to help you plan early, get better pricing, and secure your top picks before they sell out.

We’re already filling wholesale orders for spring festivals, graduation season, and early 4th of July prep.

That includes inventory for:

Church and school fundraisers
Local fairs and summer events
Private event vendors
Gender reveal and specialty retailers

Need help forecasting your inventory needs? We’ll walk through your past sales and suggest proven packages that help you make the most of every customer interaction.

Ready to Ignite Your Retail Business?

We’d love to welcome you to the Wild Bill’s wholesale family. Whether you’re just starting out or looking to level up your operations, we’re here to help you thrive, with better support, smarter inventory, and real partnership.